How to choose the best promotion strategies for increasing prospective students: The role of risk management factors

X University is one of the private universities located in East Java province. To retain prospective students and encourage them to register, informational media through promotion necessary. determine best strategy, student profile data utilized. The accumulated must be processed mining. In this research, K-means method used for measurement results are divided into three groups: Cluster 1 includes P1, P7, P8; 2 P2 P9; 3 P3, P4, P5, P6, P10. risk management process carried out stages: identification, assessment, mitigation. identification phase showed that there were 15 variables. assessment revealed two very high category risks, four medium seven low risks. Following advice University, mitigation activities selected high-category research expected contribute an increase number at future.